Why building a niche accountancy firm is so important!

Learn why a niche accounting firm is so important

๐—ช๐—ต๐˜† ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐—ฎ ๐—ป๐—ถ๐—ฐ๐—ต๐—ฒ ๐—ถ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ ๐—ถ๐˜€ ๐˜€๐—ผ ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜!

For the last 20 years my accountancy firm, Samera, has built a niche within the Dental sector. We serve dentists at all stages of their careers, from fresh out of university all the way through to retirement.

This has served us well, and by being so focused on a sector it has given us a special insight into a sector we know and love well.

If you are at a crossroads in your accountancy firm's evolution, my thoughts are:

1. Find a niche that interests you or one that you can add value to. I chose dentistry, as my wife who owns and runs dental clinics was my inspiration and someone i could learn about the sector from. ๐—•๐˜† ๐—ฟ๐˜‚๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ผ๐˜‚๐—ฟ ๐—ผ๐˜„๐—ป ๐—ฑ๐—ฒ๐—ป๐˜๐—ฎ๐—น ๐—ฐ๐—น๐—ถ๐—ป๐—ถ๐—ฐ๐˜€ ๐—ด๐—ฎ๐˜ƒ๐—ฒ ๐˜‚๐˜€ ๐—ต๐˜‚๐—ด๐—ฒ ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€ ๐˜€๐—ผ ๐—ถ ๐—ฐ๐—ผ๐˜‚๐—น๐—ฑ ๐˜€๐—ต๐—ฎ๐—ฟ๐—ฒ ๐—บ๐˜† ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฎ๐—ฑ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐˜๐—ผ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€.


2. Sector knowledge is everything, you build contacts, you network, you start to understand the problems your clients are having. If you can understand their problems, you can then also help them find solutions. As an accountant you are perfectly placed to help your clients with their problems. For example, I had a client ask me yesterday about introducing a bonus scheme into their practice and what would I recommend. Having done this for my wife's clinics but also many other clients, I knew what would work and what would not. ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ถ๐˜€ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜†๐˜๐—ต๐—ถ๐—ป๐—ด.

3. From those early days of starting a niche over 20 years ago, we have added a compliment of other services to our offering. We realised early on that dentists needed help with raising finance, so we started an FCA regulated commercial finance brokerage. Two years back, we started off a buying group, enabling our client base to save money on key aspects of their business. ๐—ช๐—ฒ ๐˜„๐—ผ๐˜‚๐—น๐—ฑ ๐—ผ๐—ป๐—น๐˜† ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—ฏ๐—ฒ๐—ฒ๐—ป ๐—ฎ๐—ฏ๐—น๐—ฒ ๐˜๐—ผ ๐—ฑ๐—ผ ๐˜๐—ต๐—ถ๐˜€ ๐—ฏ๐˜† ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ผ๐˜‚๐—ฟ ๐—ป๐—ถ๐—ฐ๐—ต๐—ฒ.

I cannot stress how important building a niche within a sector is today. ๐™„๐™› ๐™ฎ๐™ค๐™ช ๐™ช๐™ฃ๐™™๐™š๐™ง๐™จ๐™ฉ๐™–๐™ฃ๐™™ ๐™ฎ๐™ค๐™ช๐™ง ๐™˜๐™ก๐™ž๐™š๐™ฃ๐™ฉ๐™จ ๐™ฅ๐™ง๐™ค๐™—๐™ก๐™š๐™ข๐™จ, ๐™ฎ๐™ค๐™ช, ๐™–๐™จ ๐™ฉ๐™๐™š๐™ž๐™ง ๐™ฉ๐™ง๐™ช๐™จ๐™ฉ๐™š๐™™ ๐™–๐™™๐™ซ๐™ž๐™จ๐™ค๐™ง, ๐™˜๐™–๐™ฃ ๐™ฉ๐™๐™š๐™ฃ ๐™๐™š๐™ก๐™ฅ ๐™ฉ๐™๐™š๐™ข ๐™›๐™ž๐™ฃ๐™™ ๐™ฉ๐™๐™š ๐™จ๐™ค๐™ก๐™ช๐™ฉ๐™ž๐™ค๐™ฃ๐™จ.

Get in touch if you need some help with some ideas!