Creating Valuable Content Begins with This One Thing!

Hi everyone, 

With over 4 million pieces of content published daily, it's safe to say that the internet thrives on content. 

But amidst that volume and noise, how does one stand out? 

For me it comes down to creating content targeted at your audience’s pain points. 

I often ask myself: what do my clients actually need? What are their biggest challenges? What solutions are they looking for?

And it's these problem statements that help us churn out quality content again and again! 

On the flipside, content that doesn’t address a real need or pain point falls flat, no matter how well-produced. Think about it: What do your clients worry about most? For accountants, it's often their clients’ tax liabilities or cash flow struggles. These are real pain points that need real solutions.  

If your content can address those pain points, you're not just offering advice—you're creating a genuine connection with your audience. 

For example, at Samera, we work closely with dentists. One of the biggest pain points they face is navigating the complexities of setting up or buying their first dental practice.  

They’re unsure about the process, financing, or how to grow once they’ve started. So what do we do? We create varied content that speaks directly to those challenges—blogs, guides, videos, you name it—offering practical advice and solutions to those specific problems. 

Demand Metric reports that 70% of consumers feel more connected to a business when its content addresses their specific challenges or needs. 

It’s important to remember that content isn’t one-size-fits-all. A single blog post might not be enough. Often, you’ll need to craft multiple pieces to address different aspects of the same issue. This builds trust, showing your audience that you understand their journey and are here to guide them through it. 

While you’re focusing on personalising content for your audience don’t forget to consistently update and optimise it. HubSpot reveals websites that frequently update their content are 434% more likely to be indexed by search engines.  

So, updated content could really be your key to staying on top of Google's search results! 

Now, it’s easy to get lost in the frenzy of content creation—throwing out blog posts, videos, podcasts, and social media updates just for the sake of it. But here's the catch: quality trumps quantity. Here, it’s also worth considering which content type best suits your brand. 

And no, AI-generated content doesn’t cut it.  

While AI can be a useful tool for structuring your thoughts, it’s your personal insights, your real-world experiences, that give content its true value. 

People want to hear from you—not just a faceless article. They want your perspective, your advice. So, when creating content, always ask yourself: “Is this solving my client's problems?” If it is, you’re on the right track. 

The best part? Once you have great content, it’s incredibly versatile, thanks to social media and digital marketing. A single video can become a blog post, a podcast, a social media snippet, or a newsletter like this one.  

In fact, 65% of marketers say that using a mix of formats like blogs, videos, and infographics enhances audience engagement. 

That’s content efficiency, and it’s the key to staying relevant and valuable in today’s fast-paced digital landscape. 

So, get creative, but stay focused on what matters: solving real problems for real people. That’s how you’ll create content that truly makes a difference. 

For more insights, join me at the Samera Global Summit in Gurgaon this December 2024! 

Until next time, 

Arun 

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