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How I Built a Winning Website for My Accounting Firm
It's More Important Than You Think.
Arun Mehra
September 20, 2024
In partnership with
Hi everyone,
“How do I build a great website for my accounting firm?” That’s a question I get constantly. And the truth is, it’s a game-changer for your business.
When I started over 20 years ago, I cobbled together my first website using some old-school tools that don’t even exist anymore. Fast forward to today, and I’ve got a dedicated team managing everything from development to content creation.
But let’s be real—your website is not just a digital business card. It’s your virtual handshake, your first impression, your storefront. If it’s clunky or outdated, people will make the same assumption about your business.
Look at it like this: your website represents your online presence rather than just showing that you’re present online – that's what makes all the difference!
What really makes a website work?
Two things: design and content. You’ve got to invest in both. Design pulls them in, but content is what makes them stay. In fact, 94% of first impressions are based on design, and 75% of users judge a company’s credibility by its website.
When was the last time you stayed on a website just because it looked good? Exactly. Visitors need value, whether through blog posts, videos, or guides. And content is important because 70% of consumers prefer to get to know a company via articles rather than ads, and websites with a blog attract 55% more visitors than those without.
But here’s the thing: your website doesn’t need to attract everyone.
You’re better off speaking to the right kind of client rather than trying to impress the masses. Those who need what you offer will appreciate a sleek design paired with useful, educational content.
Others will move on—and that’s fine.
The key is to provide resources that make people stop and think, "These folks know their stuff." Even if they don’t call you immediately, you’re planting the seed. You're building credibility.
Over time, this approach will bring you more quality clients than any aggressive sales pitch ever could.
And oh! Let’s not forget about Google’s role in all this.
Pages that take too long to load or content that’s thin on substance? A one-way ticket to a high bounce rate.
Don’t believe it? Well, a 1-second delay in page load time can lead to a 7% reduction in conversions, a 16% decrease in customer satisfaction, and 11% fewer page views.
If your site is slow, Google will make sure it stays buried. If it’s outdated, same deal. So, a good-looking, fast website isn’t just about user experience—it’s about being seen.
The trick here is to get on Google's good side and watch your business grow.
Bottom line? A strong website is about more than aesthetics. It’s about being a resource, a place where your ideal clients come for answers. Keep it sharp, keep it updated, and watch the right opportunities roll in!
If you want to learn more about how your firm can create a winning website for your firm, register today for my FREE Autumn 11-Webinar Series designed to help you grow a successful firm!
Until next time,
Arun
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