This One Hack Can Increase Your Firm’s Engagement by 4x

Hi everyone,  

When was the last time you really connected with your audience? I mean truly engaged—not through a dull presentation or a basic email, but through something that felt interactive, personal, and impactful? 

For me, webinars have been a game-changer. What started as a necessity during the pandemic has now become one of the most powerful tools in my arsenal for growing our client base. 

Why Webinars? 

The accounting world isn’t exactly known for its excitement. Let’s face it—terms like “tax compliance” and “year-end accounts” don’t exactly spark joy.  

But that’s where webinars shine.  

They allow us to flip the script, turning these technical topics into engaging, solution-driven discussions that educate and inspire. 

Content Marketing Institute reports, 61% of marketers use webinars, and 91% say they're the most effective for lead generation. 

For me, webinars are about creating moments. Moments where your audience gets it - how your expertise can solve their problems or make their lives easier. 

And that’s what we aim for at Samera: webinars that go beyond surface-level knowledge, diving into case studies, practical tips, and real-life solutions. 

The Secret to a Great Webinar 

It’s not just about logging onto Zoom and talking. A great webinar is about striking the right balance: 

• Be informative but relatable. Clients don’t want a lecture; they want insight that speaks to their challenges. 

• Mix up the format. A conversation between colleagues or a Q&A session can make the experience feel more dynamic and less robotic. 

• Consistency is key. We run webinars regularly—sometimes weekly—because consistency builds trust. 

And here’s a tip: Always, always record your webinars. That’s not just an archive—it’s future content. That one-hour session can be sliced into bite-sized clips, articles, or social media posts, extending its reach far beyond the live event. 

The ROI of Webinars 

Webinars aren’t just for fun; they’re smart business. At a fraction of the cost of traditional marketing, they showcase your expertise, build your authority, and strengthen your brand. 

Think about it: A single well-executed webinar can introduce your firm to hundreds of potential clients. According to research, 73% of B2B marketers agree that webinars are the best way to generate high-quality leads. Why? Because they create trust—and in professional services, trust is everything. 

A Challenge for You 

Haven’t done a webinar yet? What’s stopping you? You don’t need a studio or fancy equipment—just a laptop with a subscriber account, a good topic, and the willingness to try. 

Here’s my advice: Start small. Pick one area where you truly excel, prepare a few key points, and just go for it. Whether five people show up or fifty, you’re still getting your name out there. 

And if you’ve already done webinars, ask yourself: Are you making the most of them? Are you repurposing that content, engaging with attendees post-session, and using their feedback to improve? 

Webinars Are Here to Stay 

The days of passive marketing are over. Webinars are your chance to show, not just tell, your audience what you’re all about. And in a world where trust and expertise are the currency of professional relationships, they’re a tool you can’t afford to ignore. 

So, what’s your next webinar going to be about? 

Until next time, 

Arun