Samera Global
Growth, AI, Tech, Team Culture and Marketing Tips for Accountancy Firms
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Agentic AI will do your books but it can’t think for your clients.
Your homepage might be your biggest liability.
Offshoring doesn’t fail. Poor structure does.
AI, Agility, and the New Rules for Surviving as a GCC
Discounts will Disappear for the Going Global - Take it or Leave it!
Global compliance isn’t optional anymore.
Is undercutting forcing you into underselling?
The #1 cause of attrition in accounting firms (it’s not pay)